[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Here are some tips on various selling techniques. Controversially I'm treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes can all be used in...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This is a good subject for start-ups and very small businesses who don?t have a large budget to work with. The first free marketing method is networking. Go to as many...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Each one of these social networking sites has its own merits when it comes to business use. They are all individual, have a totally different target audience, and have their own...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] How do men do it? Having been to quite a few networking meetings, I've seen that men are really good at going into a room full of people and starting up...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've been tweeting about the difference between marketing and sales, and that they're not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs thrive on links. In fact, blogs are full of links, contained mostly in the content of the sidebars, both internal (navigation around the blog) and external (destination exits or entry...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] An internet spider is a robot that crawls around the world wide web. They are also sometimes called crawlers. They use an algorithmic programme that follows links throughout the net searching...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
