[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to one internet source, it is ?? about delivering new ideas and content to your target publics based on deep insights into the business issues and challenges they face.? Craig...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] On 1 September 2010 we took over running Ladies That Lunch ? And Men Too. This networking group has been running for about 7 years and I was a member when...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many pros and cons to having a blog. Unfortunately, if you mention blogging to the uninitiated, they immediately think of the cons, partly because they don't know the pros....
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read a lot of blogs, and this means I get to see a lot of blog designs. Usually I'm tempted to go to these blogs because the headline or permalink,...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogging is definitely a 21st century phenomenon. So why am I thinking of it in Victorian terms? Quite some time ago I posted a question on LinkedIn asking how would a...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A blog carnival is a great way of getting more traffic to your blog. It is referred to as a blogging event or community, or even a magazine. All these terms...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
