[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just finished writing the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). I?ll soon be sending it to some publishers...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] [caption id="attachment_840" align="alignright" width="180" caption="Keith Burr of Recognition Express and Dianne Beechey"][/caption] During the summer I entered Dianne Beechey, my longest serving employee, into the Recognition Awards 2010, run by Recognition...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you go to networking meetings and leave not remembering what many of other people said they do? Do you go to presentations and stop listening after the first five minutes?...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter, as with all social networking, is only as good as its player. How you use it depends on your mind-set, goals and aspirations, friendly and sociable disposition, altruism and willing...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to one internet source, it is ?? about delivering new ideas and content to your target publics based on deep insights into the business issues and challenges they face.? Craig...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] On 1 September 2010 we took over running Ladies That Lunch ? And Men Too. This networking group has been running for about 7 years and I was a member when...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
