[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my past post about customer loyalty, I mentioned that "Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is another section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). Click here to read part one of...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Philip Kotler?s definition is: ?Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.? Of course...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just finished writing the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). I?ll soon be sending it to some publishers...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] [caption id="attachment_840" align="alignright" width="180" caption="Keith Burr of Recognition Express and Dianne Beechey"][/caption] During the summer I entered Dianne Beechey, my longest serving employee, into the Recognition Awards 2010, run by Recognition...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you go to networking meetings and leave not remembering what many of other people said they do? Do you go to presentations and stop listening after the first five minutes?...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter, as with all social networking, is only as good as its player. How you use it depends on your mind-set, goals and aspirations, friendly and sociable disposition, altruism and willing...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
