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Twitter isn’t just a gossip engine

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter isn't just about sending your followers chatty messages constrained to 140 characters, or valuable tips that can be shared. You can use it like a search engine too, or a...

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What do you prefer, interactive or static websites?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Websites are not the same throughout the world. Apparently in Europe they are mainly what we call ?static? websites, online business brochures, somewhere the visitor can confirm a business after a...

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What can businesses learn from Disney?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] At the beginning of October my husband and I went to Disneyland Paris. We acted like big kids for three days and had loads of fun. I tried not to think...

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Which is more important, Sales or Marketing?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Which is more important, Sales or Marketing? Can you effectively grow your business using one and not the other? If you're on a tight budget, do you put your resources into...

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20 uses of the hash tag in Twitter

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you?re prolific in using Twitter you?ll notice that some tweets include a hash key (#) before certain words. This makes these words become hash tags, or specialised keywords that can...

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Ranting, reminding and rewards from Recognition Express

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I have worked for Appletree for nearly 4 years as Customer Service Administrator. I was thrilled to be presented with an award plus lots of lovely goodies from Recognition Express. I...

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The power of being positive ? part four

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is the final section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). The chapter is about how the...

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“Not all bounces are bad”

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...

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Using analogies to explain the technical bits

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Quite a lot of what I do is technical. There was once a time when I didn't understand what I do, so I had to learn, usually the long and hard...

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The power of being positive ? part three

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?m making good progress with my book, with the working title One in Ten ? How to Survive Ten Years in Business. Click here to read part one of this chapter...

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Latest Blog

Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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Bigger, Better, Brand New Bubbles!

In my travels around the world, I get to speak to many different audiences, work...

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Are You Growing Your Marketing Message?

Why is it so easy to get marketing wrong? To spend money and not get...

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