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Ineffectual landing pages are a waste of time

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...

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How does social networking link together?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The beauty of social networking is that it has been designed to link up to each other. Nothing has been left out on a limb, as that would be social suicide. Even...

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Putting ?you? into your business

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] How do you make your business stand out from the crowd when it?s just you? How do you show people what?s different about your business when your business is, well, you?...

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Why you shouldn’t neglect your blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the...

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How to perform a marketing follow-on

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] Last year I responded to my husband's request for a metal watering can for his birthday.  That's OK, it's easy to go to Google, type in 'metal watering cans' and choose a website from...

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Taking the customer services journey

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The October issue of my email newsletter, Scribbles, was about sales and marketing, and which is more important. (Click here to read it.) I received some really interesting feedback to that...

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Twitter isn’t just a gossip engine

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Twitter isn't just about sending your followers chatty messages constrained to 140 characters, or valuable tips that can be shared. You can use it like a search engine too, or a...

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What do you prefer, interactive or static websites?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Websites are not the same throughout the world. Apparently in Europe they are mainly what we call ?static? websites, online business brochures, somewhere the visitor can confirm a business after a...

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What can businesses learn from Disney?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] At the beginning of October my husband and I went to Disneyland Paris. We acted like big kids for three days and had loads of fun. I tried not to think...

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Which is more important, Sales or Marketing?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Which is more important, Sales or Marketing? Can you effectively grow your business using one and not the other? If you're on a tight budget, do you put your resources into...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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