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Why you don?t have to compete on price

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you get staff who know what...

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How important are your competitors?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore them. Competitor awareness should become...

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What?s the best marketing you?ve done this year?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] What marketing have you done that has really worked? What have you done that hasn't been a great success? What was your best effort and what will you be doing more...

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How to sell a book without selling a book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My book has been rejected by two publishers! I?m dismayed and I?m giving up! No, not really. There are plenty of other publishers out there who I can approach and someone...

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Use LinkedIn effectively ? starting with your profile

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your...

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The 55%, 38%, 7% rule is rubbish!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Many people quote the fact that only 7% of communication comes from the words you use. They will tell you that 55% of communication comes from body language and that 38%...

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Why competition is better than collaboration

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Some networking groups only allow one person per ?industry? to attend their meetings. For some of us, this is not as simple as it sounds. If you?re in marketing, you could...

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Bothered by spam? Here’s a way out

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] My colleague Andrew received a business card  from an attendee at Ladies That Lunch so he could put his details on the newsletter mailing list. This is a very acceptable way of increasing...

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The difference between a blog and a blogsite

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Wordpress comes in two versions, .com and .org ? so how do you use Wordpress efficiently? Wordpress.com provides free hosted blogs that take about 20 minutes to set up. Everything is...

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Going to prison ? the next stage

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few months ago I wrote about how I was looking into becoming a prison visitor, as a way of developing my listening skills and sympathy, while getting involved in a...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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