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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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It’s not good to make your website flashy

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I saw a question on LinkedIn that asked how to optimise a website's homepage that consisted purely of Flash. Flash is a programme that provides animation with images and graphics for websites, and you...

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What?s the best way to encourage more referrals?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] One of my clients told me that she?d given some vouchers to someone to say thank you for a referral she?d given her. Nothing new in that, I know. I do...

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How WordPress.com can help businesses in the short-term

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the...

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CSR: Good natured and considerate listening to help others

[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] One thing that strikes me about the Day Care Centre in Compton is how caring everybody is towards each other. This isn?t just the helpers to the service users, it?s the...

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How not to do newsletters

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...

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Need some inspiration? Create a new vision for your business!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a business takes up a lot of time and energy. There?s a lot to do and a lot to think about. Sometimes you might find that you start to lose...

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Putting your customers on a sofa

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Have you seen Mary Portas on the TV, in her Secret Shopper programme? Recently she spent some time with a sofa shop, working with salesmen who claimed to put their customers...

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How to make a brand powerful

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine's Day to send a message...

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Can blogs and newsletters exist side by side?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places...

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Latest Blog

Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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Bigger, Better, Brand New Bubbles!

In my travels around the world, I get to speak to many different audiences, work...

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Are You Growing Your Marketing Message?

Why is it so easy to get marketing wrong? To spend money and not get...

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