[caption id="attachment_348" align="alignleft" width="85" caption="Alice"][/caption] One thing that strikes me about the Day Care Centre in Compton is how caring everybody is towards each other. This isn?t just the helpers to the service users, it?s the...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a business takes up a lot of time and energy. There?s a lot to do and a lot to think about. Sometimes you might find that you start to lose...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Have you seen Mary Portas on the TV, in her Secret Shopper programme? Recently she spent some time with a sofa shop, working with salesmen who claimed to put their customers...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine's Day to send a message...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Another installment of my CSR placement at Compton Day Centre; you can read part 1 and part 2 here to catch up. I arrived to find a state of excitement: they...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Is that what you think when yet another email newsletter drops into your inbox? There are far too many bad email newsletters out there - ones that you haven't asked to...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I saw this on the BBC website: http://www.bbc.co.uk/news/magazine-12182714 and I've copied it here because I thought it might amuse you! Hundreds of readers have shared their own linguistic creations after reading a recent...
Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
