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What is Foursquare and can it be used for business?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Foursquare is basically a local service-based social network-come-game which you can play online and, more appropriately, via your smart phone. Its main purpose is to tell you where your friends are...

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Are you being silly on Red Nose Day?

[caption id="attachment_1319" align="alignleft" width="90" caption="Alice"][/caption] Here at Appletree we don't always work with our noses to the grindstone, sometimes we stick red plastic round things on them and start being silly! It's important to get light relief into...

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Baby Boomers, Generation X or Generation Y ? who are your clients?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...

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Does a brand need a logo?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The instantaneous reaction to the word 'brand' cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that becomes memorable (as long as...

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CSR: Listen for the unexpected from the most unlikely of sources

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For my next visit to the Compton Day Centre as part of my CSR (corporate social responsibility) activities, I decided to see if I could talk to one particular service user who...

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Are you stuck for something to blog about?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there...

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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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It’s not good to make your website flashy

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I saw a question on LinkedIn that asked how to optimise a website's homepage that consisted purely of Flash. Flash is a programme that provides animation with images and graphics for websites, and you...

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What?s the best way to encourage more referrals?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] One of my clients told me that she?d given some vouchers to someone to say thank you for a referral she?d given her. Nothing new in that, I know. I do...

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How WordPress.com can help businesses in the short-term

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read blogging blogs that exalt the virtues of WordPress and what a fantastic platform it is to create a blog. But what they are mainly talking about is WordPress.org, the...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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