[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Quite a few years ago, when people discovered PowerPoint and how useful it was for creating presentations, there was a trend for throwing as much into a presentation as possible. In...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is no point in collecting data about your customers if you don't use it effectively. For example, Andrew had a new boiler fitted the other month, and as per usual...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Listening is a skill that you need to master as part of your marketing. Why? Because you need to listen to what your clients want from you; and because you need...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Foursquare is basically a local service-based social network-come-game which you can play online and, more appropriately, via your smart phone. Its main purpose is to tell you where your friends are...
[caption id="attachment_1319" align="alignleft" width="90" caption="Alice"][/caption] Here at Appletree we don't always work with our noses to the grindstone, sometimes we stick red plastic round things on them and start being silly! It's important to get light relief into...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The instantaneous reaction to the word 'brand' cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that becomes memorable (as long as...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For my next visit to the Compton Day Centre as part of my CSR (corporate social responsibility) activities, I decided to see if I could talk to one particular service user who...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
