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You’ve got to test to be the best

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Reading Buses are in a bit of a mess at the moment. This affects me because my children use them to get to school, but it seems they have also affected...

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CSR: A lesson learned by listening

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Very interesting phenomenon happened the last time I went to the Compton Day Care Centre for my CSR Assignment in Listening. I arrived to greet my service users, and met with...

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Don?t waste your time writing that newsletter!

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when...

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Watch out for our new website

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...

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CSR: Frequent visits loosens tongues and makes listening easier

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It?s beginning to get quite noticeable how the service users are getting used to me turning up on Wednesday mornings at the Compton Day Care Centre. I get big smiles when...

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Why boring adverts don’t work

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Advertising is having a difficult time at the moment, as there is a 'rumour' going about that it doesn't work. Well, that is true if your advert is rubbish, and believe...

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Don?t use WordArt in your PowerPoint presentations

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Quite a few years ago, when people discovered PowerPoint and how useful it was for creating presentations, there was a trend for throwing as much into a presentation as possible. In...

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How to use your customers’ details to your advantage

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is no point in collecting data about your customers if you don't use it effectively. For example, Andrew had a new boiler fitted the other month, and as per usual...

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Tips to help you improve your listening

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Listening is a skill that you need to master as part of your marketing. Why? Because you need to listen to what your clients want from you; and because you need...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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