[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] What do insurance companies, garden supplies, office stationery, solar panels and window blinds have in common? Leaflets advertising them were all delivered to my home recently, on the same day, by...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] First, let's get outside the concept that a brand is your logo, and establish that it's also your customer service and your attitude to those who buy or do business with...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I have a good friend whose new business is doing particularly well. She opened her new shop nearly two years ago, and already she is overwhelmed and thinking of expansion! I...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?Dear Sir or Madam? - if you really want to get my attention, make a phone call first to find out my name, instead of addressing me that way. ?We currently have...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Reading Buses are in a bit of a mess at the moment. This affects me because my children use them to get to school, but it seems they have also affected...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Very interesting phenomenon happened the last time I went to the Compton Day Care Centre for my CSR Assignment in Listening. I arrived to greet my service users, and met with...
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[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe and then read them when...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It?s beginning to get quite noticeable how the service users are getting used to me turning up on Wednesday mornings at the Compton Day Care Centre. I get big smiles when...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
