Why Should You Give Your Marketing a Holiday?
I had two weeks off at Christmas last year and then worked through, without any real time off, until the end of July. By the time I went on holiday, I was ready for it. I...
Why doesn’t telesales work?
It doesn?t work because ... ... when you provide a service, people will buy from you when they know and trust you. This is because when you sell a service, you can?t show it to people...
Where do your clients hang out?
When you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? to get your marketing message to them, you need to think...
Six ways to keep your customers and get them to spend more.
"Loyalty marketing" is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It...
The secrets of marketing
The secrets of marketing There are a number of secrets to great marketing. You don?t need to spend lots of time and money trying to work out what?s best for your business, because other people have...
Do you know your ideal clients?
Do you know your ideal clients? When someone asks you who your clients are, is your answer something like "anyone with a pulse and a cheque book?" If it is, I'm going to let you into...
What’s your marketing strategy?
Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...
Don?t sell me X, sell me Y
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
How SMART are your goals?
You've probably heard of SMART goals. It's a way of setting goals that many people have used for years. But did you know that you don't have to have SMART goals? Read on to find out more,...
Where is your business going?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
