What makes your perfect clients tick?
If you?d rather work with PERFECT clients, than ones that sometimes pay you on time and don?t demand too much too soon, you need to work out who these people are. One way is by thinking...
Why you need a strategy for your marketing ? part two
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
Why you need a strategy for your marketing ? part one
Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...
What long, medium and short terms goals do you have for your business?
Stephen Covey says start with the end in mind, so when you?re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years...
Where is your business?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
What does your car say about your business?
One of my clients phoned me once, to ask what sort of car she should buy. An interesting question to ask a Marketing Consultant and a sensible one, because for her, it was about creating the...
Marketing works better when it works together
I?ve just written a case study to go into my new book and wanted to share it with you. It?s about one of my clients how using a wide range of marketing activities, all working together,...
Do you need a niche?
A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who really want to work with you. Click here to read...
Want to know how to develop a consistent brand? Take a Holiday (Inn)
Back in May I went to a workshop in London that was held at a Holiday Inn. Before we started, I helped myself to a mug of coffee from the row of jugs at the coffee...
Measuring your marketing
To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it...
