Do you need a niche?
A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who really want to work with you. Click here to read...
Want to know how to develop a consistent brand? Take a Holiday (Inn)
Back in May I went to a workshop in London that was held at a Holiday Inn. Before we started, I helped myself to a mug of coffee from the row of jugs at the coffee...
Measuring your marketing
To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it...
A five step plan for social media
My thanks go to Graham Jones, Internet Psychologist, for the inspiration for this blog. I heard Graham speak at a Ladies and Gentlemen That Lunch networking meeting earlier this year, when he shared with us his...
Do you work with your ideal clients?
When someone asks you who your clients are, is your answer something like, "anyone with a pulse and a cheque book?" If it is, I'm going to let you into a secret. No matter how hard...
Taking your ideas for a ride ? or why I can?t write a book (Part 2)
On 20 September I blogged about my client and riding instructor, Debbie, who thought I was joking when I suggested that she write a book. (Click here to read Part 1.) I knew it would be...
Where do your clients hang out?
If you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? you need to think about where they hang out. When you...
How do you create a consistent brand? Try Electric Hair!
What does having electric hair have to do with creating a consistent brand for your business? Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best...
What do you do? And how do you tell people?
When you go to networking meetings and someone asks ?What do you do?? can you answer succinctly, in a way that leaves people wanting to know more? Can you get your message across in one minute...
FastTracking: Smart moves for smart businesses
One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...
