Stephen Covey says start with the end in mind, so when you?re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years...
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
One of my clients phoned me once, to ask what sort of car she should buy. An interesting question to ask a Marketing Consultant and a sensible one, because for her, it was about creating the...
I?ve just written a case study to go into my new book and wanted to share it with you. It?s about one of my clients how using a wide range of marketing activities, all working together,...
A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who really want to work with you. Click here to read...
Back in May I went to a workshop in London that was held at a Holiday Inn. Before we started, I helped myself to a mug of coffee from the row of jugs at the coffee...
To make your marketing really effective, you need to measure every marketing activity that you carry out. You can start by measuring the number of enquiries that you generate from each activity and how much it...
My thanks go to Graham Jones, Internet Psychologist, for the inspiration for this blog. I heard Graham speak at a Ladies and Gentlemen That Lunch networking meeting earlier this year, when he shared with us his...
When someone asks you who your clients are, is your answer something like, "anyone with a pulse and a cheque book?" If it is, I'm going to let you into a secret. No matter how hard...
On 20 September I blogged about my client and riding instructor, Debbie, who thought I was joking when I suggested that she write a book. (Click here to read Part 1.) I knew it would be...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
