How much does marketing cost?
Marketing costs as much as you can afford, or as little as you can afford! The most important thing is to work how much you have, or can afford to spend. Here are three ways of...
Why you have to write that book!
Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them....
Have you ordered your Christmas cards yet?
Personally, I?m not a huge fan of Christmas, but from a marketing point of view, it certainly has its benefits. We ordered our Christmas cards way back in October, because there was a great offer on...
What makes your perfect clients tick?
If you?d rather work with PERFECT clients, than ones that sometimes pay you on time and don?t demand too much too soon, you need to work out who these people are. One way is by thinking...
Why you need a strategy for your marketing ? part two
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
Why you need a strategy for your marketing ? part one
Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...
What long, medium and short terms goals do you have for your business?
Stephen Covey says start with the end in mind, so when you?re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years...
Where is your business?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
What does your car say about your business?
One of my clients phoned me once, to ask what sort of car she should buy. An interesting question to ask a Marketing Consultant and a sensible one, because for her, it was about creating the...
Marketing works better when it works together
I?ve just written a case study to go into my new book and wanted to share it with you. It?s about one of my clients how using a wide range of marketing activities, all working together,...
