Here?s what you?ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card ? click here to read that...
This is the final blog of a 3 part series that I've been writing, about how to close a sale. Great marketing won't get you anywhere if you can't close a sale, so here is the...
A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
A while ago I started writing about a clever sales process that I?ve been taught and wanted to share with you. Click here to read the first part and then read on to find out how...
Some people rush around doing masses of marketing ? lots of networking, writing articles and blog posts, speaking in public ? and hope that the phone rings. They go to loads of meetings and send out...
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
So you?re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you?re aiming high with a conference? Here are some tips for you...
Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say "Bah humbug" to all the festive glitz and expense?...
Have you heard of the 3 pillars of progress? They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you. They...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
