When a workshop is more than just a workshop
If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business. They inform and advise and can act as a great way of speaking directly to...
Can You Remember What You’re Going to Say?
How do you remember what you're going to say? If you're giving a talk or a presentation, how do you remember what to say? Can you memorise a couple of hours worth of material, or do...
A different way to use PowerPoint
Used properly, PowerPoint can be a really effective way of enhancing presentations. Used badly, it can do harm to your reputation. I?d like to share some tips I received on a birthday card, for an alternative...
The case in the defence of Twitter
A client recently remarked ?let me know when you get a sale from Twitter?. In other words, ?I bet I?ll never see the day we get a sale as a result of Twitter!? A statement said...
Can Your Business Afford to Stand Still This Year?
If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...
Making a case for case studies
A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...
Marketing planning and why now is a great time to do it
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Which are your best selling months?
I?m currently reading Faff by Mike Pagan. He gave me a copy a couple of months ago when he presented at a meeting I attended (click here for more information about the meeting and a link...
The 2011 Appletree Christmas Card Awards
Here?s what you?ve been waiting for! The 2011 Appletree Christmas Card Awards! I made a number of awards last year, for the best, worst, cleverest and most pointless Christmas card ? click here to read that...
Great Marketing Won’t Get You Anywhere … Part 3
This is the final blog of a 3 part series that I've been writing, about how to close a sale. Great marketing won't get you anywhere if you can't close a sale, so here is the...
