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Passive marketing ? or how to get clients knocking at your door

During the first week of January this year, we took on two new clients and had two existing clients ask us to do more work for them. I wasn?t at work during the first week of...

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Using the Law of Attraction to grow your business

I?ve been reading The Law of Attraction by Michael Losier. I attracted it to me ? by putting it on my Christmas list! I?ve been a fan of the law of attraction for many years, since...

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When a workshop is more than just a workshop

If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business.  They inform and advise and can act as a great way of speaking directly to...

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Can You Remember What You’re Going to Say?

How do you remember what you're going to say? If you're giving a talk or a presentation, how do you remember what to say? Can you memorise a couple of hours worth of material, or do...

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A different way to use PowerPoint

Used properly, PowerPoint can be a really effective way of enhancing presentations. Used badly, it can do harm to your reputation. I?d like to share some tips I received on a birthday card, for an alternative...

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The case in the defence of Twitter

A client recently remarked ?let me know when you get a sale from Twitter?.  In other words, ?I bet I?ll never see the day we get a sale as a result of Twitter!? A statement said...

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Can Your Business Afford to Stand Still This Year?

If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...

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Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...

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Marketing planning and why now is a great time to do it

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated...

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Which are your best selling months?

I?m currently reading Faff by Mike Pagan. He gave me a copy a couple of months ago when he presented at a meeting I attended (click here for more information about the meeting and a link...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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