A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
At the Late Breakfast networking event on 14 March 2012 I heard a really good presentation by Jackie Fitzgerald from Action Coach, on making sense of finances. I?ve been running Appletree for nearly 12 years and...
Following success in the US, it seems another new social medium is gathering momentum in the UK. Pinterest is a site that lets you share visual information - as long as it?s pretty. In the company's words:...
On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s...
Here's a little light relief for you on a Friday! Are you using EweTube - or even YouTube - yet to promote your business? Are you part of...
At the time of it?s test launch in June 2011, Google+ was hailed as ?the future of social networking? and was at the time the newest social networking service on the web. Sceptics were quick to...
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...
I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?. If, like most people, you haven?t got the time to research the very latest advice,...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
I write a lot about how your business can stand out, win new clients and...
Many people I speak to – especially the owners of small service businesses – tell...
