Why now is a great time to do marketing planning
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Stepping into your client’s shoes
I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...
Who should you be writing your website for?
I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?. If, like most people, you haven?t got the time to research the very latest advice,...
Keep in Touch by Being Creative
When the exhaust fell off my car last month, I phoned a local tyre and exhaust specialist. They gave me a good price so I got the car there, they fixed it and it was ready...
The Power of Your Voice
At a recent networking lunch. I was lucky enough to enjoy a presentation from Laurelle Rond, who runs a sound therapy clinic in Oxfordshire. Laurelle was an amazing speaker, with confidence to stand up in a room full...
Birthday Cards Just Aren?t What They Used To Be
So yesterday I turned another year older, 30-ahem-something years old, and honestly can?t believe where the year has gone. I enjoyed the usual activities associated with the day from eating perhaps more than I should ?just...
Using authenticity, composure and likeability to grow your business
At the end of January I went to The Late Breakfast networking meeting, to listen to the wonderful Elizabeth Kuhnke from Kuhnke Communication. She?s an expert in body language and gave a wonderful and very funny...
Building a bridge to your goals
Rachel is a very brave, inspirational lady. A few years ago she made some major changes to her life and now she does exactly what she wants. Her life is full of adventure and she takes...
Why using videos is a great way to improve SEO
We all know that technology is moving fast and it?s really difficult to try and stay ahead of the game. I was surprised to hear recently that YouTube is the second most used search engine, behind...
Why Can?t Salesmen Do Marketing?
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
