What is a ?Blog?? Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...
Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
When I started planning my new business, back in 2000, I sought as much advice as I could, on how to set up and run a business. One of the best pieces of advice I received...
A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
At the Late Breakfast networking event on 14 March 2012 I heard a really good presentation by Jackie Fitzgerald from Action Coach, on making sense of finances. I?ve been running Appletree for nearly 12 years and...
Following success in the US, it seems another new social medium is gathering momentum in the UK. Pinterest is a site that lets you share visual information - as long as it?s pretty. In the company's words:...
On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s...
Here's a little light relief for you on a Friday! Are you using EweTube - or even YouTube - yet to promote your business? Are you part of...
At the time of it?s test launch in June 2011, Google+ was hailed as ?the future of social networking? and was at the time the newest social networking service on the web. Sceptics were quick to...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
