Doesn?t every marketing company have a database?
I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...
10 questions you can ask … a marketing company
If you?re thinking about taking on a marketing company, here are 10 questions you can ask them, to help you decide who to work with and how much to spend. Who do you specialise in working...
Ad Hoc Marketing Does Not Work
?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...
Save money by measuring your marketing
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
Why write a blog – not just because everyone else is…
What is a ?Blog?? Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...
Now you?ve written your newsletter – get people to subscribe!
Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
Can you do your own marketing?
When I started planning my new business, back in 2000, I sought as much advice as I could, on how to set up and run a business. One of the best pieces of advice I received...
Newsletters – Great for SEO and Website Visitor Value
A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
Do your clients have a pulse and a cheque book?
When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay you to do? Did you (like me) end up doing...
Keep your presentations clear and simple
At the Late Breakfast networking event on 14 March 2012 I heard a really good presentation by Jackie Fitzgerald from Action Coach, on making sense of finances. I?ve been running Appletree for nearly 12 years and...
