How to Write an Effective Sales Letter
It seems the art of letter writing is disappearing fast. It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...
?You all know what I do, so I don?t really have much to say.?
This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...
Are you riding the feast and famine rollercoaster?
Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...
Marketing Your Blog Part 3
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
Why Running a Business is Like Running a Half Marathon
About a year ago I wrote a blog on how marketing is like running - because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...
Who does your networking for you?
When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...
Marketing Your Blog Part 2
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
The 9 Minute Marketing Plan
Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...
The Special Effect way of using Social Media
At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...
What to do with your blog once you’ve written it?
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
