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Using Social Media in your Online Marketing Plan

With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...

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Business Rites of Passage

I read a great article today in one of the nationals (a printed version no less!) about an ingenious set of challenges for the writers? soon-to-be teenage son.  He wanted more independence, more money, and more...

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What is Networking and How Does it Work? Part Two

Back in June I wrote a blog post about how and why networking works. Click here to read that postand read on for more reasons that you should use networking to grow your business. Face to...

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Introduction for an Apprentice

My name is Yan Couper-Harris, most recent family member of the Appletree family. I started my marketing apprenticeship here at the end of May and have been thoroughly enjoying it! I have started writing this blog...

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Become Your Own Customer for a Day

At a recent networking lunch,  the guest presenter asked an insightful question:  Have you ever been your own customer for a day? We all know customer service is paramount to retaining clients and has a huge...

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Networking Does Not End When the Meeting Does

Last week I wrote about how to get over your nerves when you?re going to a networking meeting ? click here to read more. So you?ve made through the meeting and made your excuses. What next?...

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Facebook Creates Job Board, but is it Taking Over?

Facebook has recently announced its plans to integrate a job search feature to its website, however this addition could have a negative impact on professional networking site, LinkedIn. The multibillion dollar company plans to launch the...

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Animate your Content

Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...

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Networking Starts When You Walk Through the Door

So your networking preparation is done, you?ve worked out why you?re going to this meeting, who you want to speak to and what you?re going to say. You?re armed with your business cards and you even...

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Announcing the Relaunch of Just JAC Email Newsletter!

A really good way to grow your business is by looking at the resources you?ve already got and seeing what     else you can do with them. This is something I did recently and released...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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