We've recently received a number of mail shots at Appletree - so of them bad, some of them worse and only one of them really great. What makes them different? I think it's the planning that's...
Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst on the call the speaker gave a few business stories...
In our last blog, Yan talked about Tumblr and how it can be a useful marketing tool. Is it me, or are there more and more ?'text-speak' style social media names cropping up? In terms of...
Do you know why your customers buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you? You've probably worked out your USP - your Unique Selling...
More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Last summer I set myself a goal for this year. I decided that, having taken up running about 2½ years ago, this would be the year that I would run my first marathon. I created a...
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
A relatively short time ago, marketing was pretty straightforward for small businesses. You could go networking, take out an advert in the local paper, maybe even send a mailshot. Nowadays that list has grown. You can...
Just before Christmas 2012 I took delivery of my brand new car. I decided a year before that I would have a new car by then and so in September last year I started looking for...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
