More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Last summer I set myself a goal for this year. I decided that, having taken up running about 2½ years ago, this would be the year that I would run my first marathon. I created a...
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
A relatively short time ago, marketing was pretty straightforward for small businesses. You could go networking, take out an advert in the local paper, maybe even send a mailshot. Nowadays that list has grown. You can...
Just before Christmas 2012 I took delivery of my brand new car. I decided a year before that I would have a new car by then and so in September last year I started looking for...
Towards the end of last year I felt...tired - although I didn't realise it until my first day off in the Christmas holidays. By the end of the year i had a lot holiday to use...
In Appletree's latest newsletter Scribbles, we discussed if newsletters are still useful in today's information crowded world. Our view is that yes they are, if researched and executed properly. I subscribe to quite a few newsletters,...
At the end of October 2012 I started writing a series of blogs all about Marketing Planning and in this blog, I'll give you a summary of all the points I've covered. But first - why...
As you may have heard Jessops announced closed all of their stores on Friday 11th of January. But what's this got to do with a small marketing company in Newbury? I worked for Jessops for three...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
