Measure Your Marketing to Make it Work Harder
I sold another copy of my book Magnetic Marketing, at a networking meeting last week. I seem to sell quite a few copies to people I meet at networking events, so I thought I should measure...
Should I Buy An Online Community?
One of the 'hot' topics in SEO at the moment is social media hits. A lot of businesses are now offering 'authentic' Facebook likes, YouTube views/likes and Twitter followers. These are not genuinely interested potential customers....
YouTube vs Vimeo: The Conclusion
In Yan's recent blog he talked about pros and cons of YouTube and Vimeo to host promotional videos. We advise the vast majority of our clients to use videos to promote their business, and post them...
The Secret of Segmentation Part One
I'd like to tell you about two of our clients who have recently run very successful events. For both of them, the secret to the success of their events was in segmentation ? targeting the right...
YouTube vs. Vimeo – Which Should I Use?
Recently I've noticed a lot of interest in online videos and where to store them. The two obvious choices for video storage are YouTube and Vimeo. Many struggle to decide which website to choose because there...
LinkedIn Changes – Tips for Updating your Profile
Social media sites are always making tweaks and changes, based on customer feedback and constant monitoring of activity. Apart from spending all day working out what the changes are, how do you keep an eye on...
Where Is Your Business Going This Year?
The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...
LinkedIn changes for better or worse?
Towards the end of last year social networking site LinkedIn made some changes that brought on some mixed feedback. The changes left users confused as to why features had been removed but at the same time...
Mobile websites
Latest research indicates nearly 50% of consumers use a mobile device as their primary internet access device, and this number is growing fast. Some experts predict that by 2014, most web traffic will be on mobile...
Increase Referrals by Improving Your Online Presence
"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...
