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LinkedIn Changes – Tips for Updating your Profile

Social media sites are always making tweaks and changes, based on customer feedback and constant monitoring of activity. Apart from spending all day working out what the changes are, how do you keep an eye on...

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Where Is Your Business Going This Year?

The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...

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LinkedIn changes for better or worse?

Towards the end of last year social networking site LinkedIn made some changes that brought on some mixed feedback. The changes left users confused as to why features had been removed but at the same time...

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Mobile websites

Latest research indicates nearly 50% of consumers use a mobile device as their primary internet access device, and this number is growing fast.  Some experts predict that by 2014, most web traffic will be on mobile...

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Increase Referrals by Improving Your Online Presence

"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...

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Is a Mobile Optimised Website Important for Your Business?

Do you own a smart phone or tablet device? If so then it's pretty safe to say that you've used to it to surf the web.  Each year more and more money is pumped into the...

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Another year older… any wiser?!

At this time last year I wrote with some surprise about how many birthday wishes I received online, rather than on birthday cards.  I wrote this with surprise yes, and I will admit, some disdain.  Can...

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Zen and the Art of Customer Service

What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...

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Shall I Stick With My Apprenticeship?

When I first started my apprenticeship I honestly thought it would be a walk in the park. Up until a few weeks ago I was still in this mind set. To be completely honest I had...

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Planning should always involve a pub!

A lot of my time for Appletree is spent planning.  We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them.  Simple. We know it works for...

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Latest Blog

Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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