How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Should I be using Google+
In the digital world we live in today, social media is growing rapidly in both popularity with people and in the business world. Social media acts a gateway between the business world and a vast amount...
Can Social Media Really Bring Business Your Way?
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Why Carry Out a Website Audit
Appletree's website review (audit) is designed to ensure your website reflects best practices according to design, content and search engine optimisation. The objective of the audit is to make recommendations to improve the website design, increase...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
How often should I update my website?
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
Marketing Mentoring
A lot of the people we meet have taken the exciting (and often scary) decision to start their own business. In the past, news and statistics about the likelihood of survival of new businesses were always...
Why Do You Need People to Keep Coming Back to Your Website?
Rainbows of Newbury is a lovely little craft shop (in Newbury, Berkshire.) It's a treasure trove of all things crafty - things to cut out and stick down, or stick on, or paint or patchwork. One...
