At one of our client marketing review meetings recently our client asked - are newsletters really useful anymore? Do people really read them and are they good for our business? My response? A resounding yes! Agreed,...
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
In a previous blog I spoke to you about the effectiveness of eNewsletters and why you should be using them in business. Today I would like to talk to you about DIY eNewsletters, and how they...
Hindsight is a wonderful thing. Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...
I usually have a rule about keeping this blog for business topics, but for once I'm going to make an exception. A few days ago I took part in an event for which I've been preparing...
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
In his blog on Wednesday, Yan talked about why the current generation of website Content Management Systems (CMS) makes website marketing even more effective these days. Being able to make changes to your own website relatively...
After a tough time in 2012, we've turned Appletree around and are now growing again! We've taken on so many more lovely clients in the last 12 months that we're now looking for another MARKETING APPRENTICE...
Do you have access to your website? If you do then how easy do you find it to make a change, post an update or even create a new webpage? The face of website development and...
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
