Rainbows of Newbury is a lovely little craft shop (in Newbury, Berkshire.) It's a treasure trove of all things crafty - things to cut out and stick down, or stick on, or paint or patchwork. One...
You need to do some marketing to help improve your business, but you have no idea where to start, marketing is such a broad subject that the start line could be anywhere. In the past you...
Latest stats just out on worldwide usage of social media gave some really interesting, and quite frankly scary figures. Have a read of the blog, but in the meantime here?s a snapshot of some of the...
I believe that the secret of long term business success lies in the building of the right type of relationships with your clients. Get the relationship right and your clients will stay with you for life,...
At one of our client marketing review meetings recently our client asked - are newsletters really useful anymore? Do people really read them and are they good for our business? My response? A resounding yes! Agreed,...
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
In a previous blog I spoke to you about the effectiveness of eNewsletters and why you should be using them in business. Today I would like to talk to you about DIY eNewsletters, and how they...
Hindsight is a wonderful thing. Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...
I usually have a rule about keeping this blog for business topics, but for once I'm going to make an exception. A few days ago I took part in an event for which I've been preparing...
I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
