Every year since I set up Appletree, way back in 2000, I have been posting Christmas cards to my favourite clients, along with top prospects and my most loyal suppliers and supporters. Every year, I buy...
In April 2020, I started running Marketing Mondays – a one-hour Zoom Q&A call for coaches, consultants and speakers. Over the last two years, we’ve had a lot of fun, answered many marketing questions, and built...
There are five different emotional strategies you can use to assess how your clients feel when they’re working with you. For most of us, there will be one main strategy you can use to build your...
I have identified five strategies you can use to see which emotions your clients feel when working with you. Most businesses have one primary strategy that you can use to build your reputation. You might use...
There are five strategies that you can use to tap into the emotions your clients want to feel when you work with them. For most businesses, you only need to use one of the strategies to...
While here are five strategies for you to consider, most businesses only need to use one of them, to build a great reputation that allows them to get and keep ideal clients. If you deliver more than...
While there are five different strategies for you to consider, most businesses only need to use one of them in order to build a great reputation that allows them to get and keep ideal clients. If...
When you’ve been referred by someone you know to someone you don’t know, your reputation is what goes in front of you. “I’ve been working with her for many years and she’s really great at…”Read More
“How’s business?” It’s a question I love to ask at networking events. Yet too often, the answer I receive is “Great thanks,” or “Not too bad.” Really? Is your business growing nicely, or are you struggling...
These days, if you’re a coach, a consultant or a trainer, everyone will tell you that you should write a book. There’s no doubt that a book can be a great way to help you promote...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
I write a lot about how your business can stand out, win new clients and...
Many people I speak to – especially the owners of small service businesses – tell...
