You may not know this, but you are not the hero of your story! Your clients are the heroes. Without them, you won’t have a business, so anything that you write – whether it’s an entire...
You’ve worked really hard on your marketing. You know what to say to show prospects how you stand out and why they should work with you, instead of any of your competitors. The wording on your...
Ask any search engine to tell you about the latest marketing trends and you’ll receive dozens of different suggestions. For a talk I’ve been asked to deliver, I decided to focus on just three. Why these...
One of the most successful marketing tactics I’ve used at networking events is telling people that I’m too busy to take on new clients. What happens? People come up to me and ask me to help...
I first learnt the basics of public speaking over twenty years ago, when I joined my local Toastmasters group. Every two weeks, I went along to learn how to beat the nerves I felt whenever I...
Whether you’re looking to reach a wider audience, launch a new coaching service, or promote your latest book, here’s how I think you can use podcasts to help you stand out. Interview or be interviewed? I’ve decided...
If you’re looking for a quick way to create copy for your next newsletter or blog, an online AI tool can save you a lot of time. If you’re a coach, ask an AI tool “What...
Every year since I set up Appletree, way back in 2000, I have been posting Christmas cards to my favourite clients, along with top prospects and my most loyal suppliers and supporters. Every year, I buy...
In April 2020, I started running Marketing Mondays – a one-hour Zoom Q&A call for coaches, consultants and speakers. Over the last two years, we’ve had a lot of fun, answered many marketing questions, and built...
There are five different emotional strategies you can use to assess how your clients feel when they’re working with you. For most of us, there will be one main strategy you can use to build your...
Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...
