Is SEO that effective?
Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...
Does YouTube Work for Business?
Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...
Why Do You Read Email newsletters?
How many email newsletters that land in your inbox do you actually read? Do most of them get the 'delete' treatment before you've read them? Is there any point in spending loads of time and effort...
Did you know that YouTube receives over 1 billion unique visitors each month!
With that many people visiting a social media platform each month, what are you doing to get their attention? YouTube ? the second most popular search engine, have also stated that 500 years of YouTube...
Making Twitter Work
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
Positive Networking to Get Your Business Going
"How's business?" This is a question that I get asked a lot at networking meetings. (It's also a question I ask a lot, as it is a great way to get a conversation going.) Being a...
How Do You Tweet Outside the Office?
It is recommended that your business/business leader should be tweeting every 30-60 minutes, so if we took that statistic into a working day - Monday 9-5, this would suggest that you tweet between 8-16...
Why is Mentoring Important?
One of the most enjoyable roles I've undertaken in my recent career has been that of a mentor. A number of years ago I inadvertently took on the role of a mentor to a younger colleague,...
Hello – New Apprentice
My name is Dale Cooke, the newest addition to the Appletree Family and their second Apprentice. I started working with Appletree at the end of June. I have been here around 3 weeks and I've learnt...
Apprenticeship Finale
Last week I handed in my apprenticeship portfolio! My apprenticeship has now officially come to an end! All the academic side of the apprenticeship has been completed! I was promoted to a marketing assistant in May...
