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Are You Pinterested?

You may have heard people on the internet talking about pinning a photo to their board or adding a new pin. Are you sitting there thinking  'what on earth are you on about?' If so, then you're...

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The Truth About Marketing

The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...

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Pin Your Interest

    In the series about Social or Not To Social we have been looking at the popular social media platforms. In the last in this series we are going to explore is Pinterest. Pinterest is...

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When’s Your Next Holiday?

When's Your Next Holiday? I meet too many owners of small businesses who tell me that they can't take regular holidays. They don't feel that they can leave their business for more than a weekend, without...

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Google plus or a minus?

Google plus or a minus? In Nidhi's last blog she wrote about how to set your Google+ up to its maximum potential. In my blog I'm going to let you know why you should be using...

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Ad Hoc Marketing Doesn’t Work – and it never has!

Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...

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Google Plus Your Business

In the series Social or Not To Social, we have been discussing the various social media platforms. This week let's look at Google Plus (Google+). In comparison to Facebook, Twitter  and LinkedIn Google+ is the new kid on...

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Bah Humbug – Bring on The Festive Marketing Ideas

Christmas is here - bring on the Festive Marketing There are five weeks until Christmas is upon us, making the large companies going crazy with festive spirit. In the past week I have been bombarded with TV...

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Goodbye Appletree

Goodbye Appletree It's quite a surreal thought, but this is my last blog post at Appletree. Over the past year and a half I have shared the start of my marketing journey with you. I have...

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The Social Media Christmas

With the advent of new technology, the way you communicate with your customers has changed a lot and as a result you have to find ways in engaging with your customers differently. New mobile phones, tablets...

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Latest Blog

Connect with Your Peers to Grow Your Business

USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...

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Down to Earth Marketing

The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...

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The ABC of How to StandOut

There’s a buying process that everyone goes through when they’re looking to invest in a...

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