Minimal Marketing – What Can You Get Away With?
“What’s the bare minimum marketing I can do for my business?” “I’m really busy, so do I still need to do any marketing?” “What will happen if I don’t do any marketing for a while?” These...
What Could Politicians Learn From Small Business Marketing?
Over the last few months, in the run up to the election, I’ve listened to what many of the sparring politicians have said about different issues. I’ve noticed how they went about trying to persuade people...
Marketing is a Marathon, Not a Sprint (or an Overnight Fix)
Over the last few years, I’ve written a number of blogs about the similarities between training for and completing a long distance running event and running a business. After running my first half marathon, this first...
Is There a Time NOT to Go Networking?
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Nine: Not Measuring Your Marketing
In the previous blog in this series, we shared with you the first rule of marketing. The second rule is this: Find out what marketing works for your business and do more of it. You’ve carefully...
Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing
“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...
Why Promotional Stuff Really Does Work
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
Marketing is Such a Waste of Time!
I’ve been looking at all the marketing that’s worked for my business and for my client’s businesses over the last few years and the money that we’ve all spent on it. And I’ve come to a...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
