How Can You Use a Book to Promote Your Business?
If you sell a service – such as coaching, consulting or training – then one of the best ways to promote what you do is by sharing your knowledge and showing off your expertise. And one...
Why is Going to Court Like Good Marketing?
Or rather, why is getting the result you want in court, like good marketing? In July this year, I found myself at Reading County Court, with a client. The story behind how I got there and...
The 4Ps of Marketing – Number 4 = Promotion
If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...
The 4Ps of Marketing – Number 3 = Place
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
How Do You Use Networking to Promote Your Business?
When you provide a service – such as coaching, consultancy or training – you’re actually selling your own time, expertise and experience. This means that potential clients need to trust you, before they will buy from...
The 4Ps of Marketing – Number 2 = Product
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
The 4Ps of Marketing – Number 1 = Price
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
When Does a Product Become a Service?
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Is LinkedIn the Best Marketing for Your Business?
I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know how to use it, but that has all changed now...
Don’t Use Price to Promote Your Business!
Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, is that you’re cheaper than them? How often do you...
