Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
Recently I’ve discovered three things that I believe make successful businesses successful. The first of those secrets is Support – finding the support that will keep you going, no matter what. This blog shows you how...
Some businesses are really successful – so successful, in fact, that they make it look easy. What’s their secret? I think there are three and I’ve written about the first one in this blog here. The...
You might think I’m joking, but there is a serious note to this question. It’s not because I think that we should start celebrating Christmas in October – I’ve been seeing ‘Book now for Christmas’ signs...
Have you ever wondered what makes some businesses successful, while others just keep struggling? Do you see people who look as if they’re breezing through business, leaving you wondering how they make it look so easy?...
No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first....
You probably receive a large number of email newsletters into your inbox every month – unless you’ve unsubscribed from them all because they’re no good! The ones you do receive are probably deleted rather quickly –...
There has been a great deal of talk in the last few years about ‘social networking’ and how useful it is to promote and grow a business. According to Wikipedia, a social network is: “A social...
Many years ago, someone told me that email newsletters were dead and that they were not an effective way to promote a business. “They won’t be around for much longer,” he told me. At the time,...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
