You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
For the last few months I’ve been writing in these blogs about the best marketing tools you can use for your business. I’ve covered a range of different marketing activities that work really well for us...
So far this year, I’ve received letters from three different charities asking for donations in the run up to Christmas. They all seem to be taking the same approach to their marketing, but I’m not sure...
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
Earlier this year I decided that I wanted to run the Oxford Half Marathon on 11 October. I contacted some of the charities that had places and asked if I could run for them. The Oxfordshire...
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
Recently I’ve discovered three things that I believe make successful businesses successful. The first of those secrets is Support – finding the support that will keep you going, no matter what. This blog shows you how...
Some businesses are really successful – so successful, in fact, that they make it look easy. What’s their secret? I think there are three and I’ve written about the first one in this blog here. The...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
