Do You StandOut in Your Socks?
Back in 2015 I started looking into more effective ways for businesses to stand out from their competitors. I met so many service business owners – coaches, consultants and speakers – who wanted to show their...
Connect with Your Peers to Grow Your Business
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not about building relationships with clients who might want to pay for your services – for you to solve an issue they’re...
Down to Earth Marketing
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your clients. They work with your business because they know that you will get the job done. Your business provides safety and...
The ABC of How to StandOut
There’s a buying process that everyone goes through when they’re looking to invest in a service. Anyone wanting to spend money on your time and expertise will go through this simple process before they decide where...
How Do You Feel About Buying Me Dinner?
Two of my favourite restaurants have something very important in common. It’s the way I feel when I eat there. Yes, the food is amazing – it should be, because both restaurants have a Michelin Star....
Growing, Growing … Gone!?
Many years ago, when I was first getting to grips with running my business, I was referred to Sue, who ran a training company. She travelled the world, for the most part showing women how to...
Contributing to the Shopping
As the UK was about to head into another Covid lockdown towards the end of 2020, I needed to find a safe way of buying fresh vegetables. I’ve never liked buying them from supermarkets – too...
Connection on the Ski Slopes
10 years ago, I went skiing with a group of other business owners. The group had been running for 5 years by the time I heard about it. I hadn’t skied for about 10 years, as...
Certainty in the Supermarket
I don’t often go to supermarkets. I’m not keen on the experience and would rather spend my time doing something more productive – like writing newsletters. However, in the name of science and marketing research, I’ve...
Why USPs Don’t Work
My forthcoming book is the result of over 20 years of looking for better ways for businesses to stand out. It was born over 40 years ago, from the desire of a scared seven-year-old (me!) who...
