“How Do I Show How My Business is Different?”
This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...
Can You Afford to Have a Marketing Summer Holiday?
In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
Use Videos to Build up Your Credibility
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
How Can You Build up Your Credibility?
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
“How Can I Grow My Business When No One Has Heard of Me?”
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
Does Your Website Need to be Mobile?
I’ve been writing recently about the importance of using a website as the central hub of your marketing. We’ve always done this at Appletree, using our website to bring together different online marketing activities such as...
Should You Really Give Your Marketing a Holiday?
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
Using Your Website as the Centre of Your Marketing
If you’ve read the previous two blogs in this mini series, you’ll know that this month I’ve been looking at the issue of not being able to grow business as well or as quickly as you’d...
How Consistent is Your Marketing?
In last week’s blog (which you can read again here) we looked at some of the reasons that your business might not be growing as quickly or as well as you’d like it to. One of...
Why Isn’t My Business Growing?
Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...
