In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other businesses that provide similar, if not identical services to yours. Click...
This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...
In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
I’ve been writing recently about the importance of using a website as the central hub of your marketing. We’ve always done this at Appletree, using our website to bring together different online marketing activities such as...
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
If you’ve read the previous two blogs in this mini series, you’ll know that this month I’ve been looking at the issue of not being able to grow business as well or as quickly as you’d...
In last week’s blog (which you can read again here) we looked at some of the reasons that your business might not be growing as quickly or as well as you’d like it to. One of...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
