When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...
If you read last week’s blog and thought a bit about where your business is now, you’ll be in a good place to continue your marketing journey. You know your starting point on the map. The...
When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
What Goals Do You Have For Your Business for Next Year? Stephen Covey says start with the end in mind, so when you’re planning the future of your business, start by thinking about where you want...
It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...
No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first. For...
There are some businesses that actually scare off their clients and prospects through bad or downright scary marketing. I hope you’re not one of them! This blog will show you some examples of good, bad and...
Over the years I’ve heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also happens to...
September is the time of year when kids go back to school after the summer and students go back to University to start their studies again. A new term and a new start. In business, many...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
