If you’ve been reading this series of blogs (starting at Number One here) you’ve carefully planned your marketing – you know exactly who your ideal clients are and how to attract them. You’ve worked out what...
There are four simple ways in which you can grow your business. Too many coaches, consultants and trainers attempt to promote everything they do to anyone with a pulse and a credit card. The result? A...
Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. It takes time to build up a reputation, especially if...
When someone asks you who your clients are, is your answer something like, "Anyone with a pulse and a credit card?" If it is, I'm going to let you into a secret. No matter how hard...
When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...
If you read last week’s blog and thought a bit about where your business is now, you’ll be in a good place to continue your marketing journey. You know your starting point on the map. The...
When you first set out on a journey with a map, you need to know where you are. If you don’t know where you’re starting from, you can’t work out the best route to your destination...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
What Goals Do You Have For Your Business for Next Year? Stephen Covey says start with the end in mind, so when you’re planning the future of your business, start by thinking about where you want...
It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
