Last year I was asked to give a talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you could spend...
In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you...
In any industry there will be a lot of jargon – words and phrases which people from that industry understand. I bet you know a lot of jargon from your industry! The problem with jargon is...
I don’t have all the answers when it comes to marketing and since the world of business and promoting is always changing, I like to do what I can to keep up. With this in mind,...
In my last blog I wrote about 10 marketing activities that you can use to promote your business, that won’t cost you any money. You can read it here if you missed it. In this post...
Are you one of those people who think that marketing is expensive? Do you think marketing is only for big companies with big budgets? Many people have spent and lost money on marketing in the past,...
Over the years I’ve heard many different tips and ideas on how to give great presentations. One of my favourites is the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also knows...
When you’re a coach, consultant or trainer, the simplest way to find enough of the right sort of clients for your business is by planning how you’re going to promote it, creating a schedule for that...
Click here to listen to this free webinar. You do have a full sales pipeline, don’t you? Prospects who are queuing up to work with you, waiting until you have space to fit them in …?...
You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that I give about marketing. I’ve written it countless times in...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
