In the A-Z of Marketing – L is for Listening
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
In the A-Z of Marketing – K is for Knowledge and How to Share It
If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your business and grow your reputation. So in this blog, now...
In the A-Z of Marketing – J is not for Jargon, but for Jokes
The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write about, until the time comes to sit down and write...
In the A-Z of Marketing – I is for Ideal Clients
“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...
In the A-Z of Marketing – H is for Humour
When I started thinking about this series of blogs, I looked for some images that I could use, to bring each article to life. I wanted a letter to put into each one, that I could...
In the A-Z of Marketing – G is for Generosity
There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. You mind find it if you google it, but you...
In the A-Z of Marketing – F is for Follow Up
I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take it off me! The first, local company I approached came...
In the A-Z of Marketing – E is for Email Newsletters
Way back in about 2005 I started sending out an email newsletter every month. Scribbles has been published on the third Wednesday of the month since then without fail. Two years later people started telling me...
In the A-Z of Marketing – D is for Data
If Content is Queen – as I explained in the last blog in this series (which you can read here) then data is the lifeblood of any business. Data is what you need in order to...
In the ABC of Marketing – C is for Content
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
