In the A-Z of Marketing Experts – A is for Arnold Schwarzenegger
Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...
In the A-Z of Marketing, Z is for Putting some Zest into your Marketing
According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing messages every day. Now that number is closer to 5000...
In the A-Z of Marketing, Y is for You!
Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The majority of the clients I work with are micro-businesses –...
In the A-Z of Marketing, X is for Finding Your X Factor
Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...
In the A-Z of Marketing, W is for Word of Mouth
When I started writing this A-Z of Marketing, it all started with the ABC – the three best marketing activities that you can use to promote your service business. A was for Asking for Referrals –...
In the A-Z of Marketing, V is all about Value
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
In the A-Z of Marketing, U is the Importance of Being Unique
“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced that they don’t have any competitors and that no one...
In the A-Z of Marketing, T is for Blowing Your Own Trumpet
At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their businesses – delivering coaching, consulting or training – for many...
In the A-Z of Marketing, S is for Social Media and Why You Don’t Need it!
“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about Twitter?” These are questions that I am asked on a...
In the A-Z of Marketing R is for Relationships
When I started writing this A-Z of Marketing, I did not plan out what I would write about for each letter. I often wait for inspiration and that’s exactly what happened with R. I was sitting...
