My friend Veronique isn’t a Marketing Expert, but she will be by the time I’ve finished with her! I met Veronique about 18 months ago at a social event in our village. We got chatting about...
In the last two years I’ve had had the slight misfortune to visit an underaker twice – and not because they needed help with their marketing. After my more recent interaction with an undertaker, I realised...
According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t use it properly. What does ‘using LinkedIn properly’ mean? The expert in this blog, Tony K Silver, The LinkedIn Profiler, says...
“Your books are your soldiers – send them out into the world and they will help you to promote your business.” Read More
Rachel Maunder is a Professional Branding expert, who very kindly agreed to help me to write an article for this blog, as I think that the work she does with her clients classes her as a...
Sometimes when it comes to writing this blog, it’s easy for me to think of a marketing expert to feature. Sometimes there are too many experts to choose from. But not this time. For Q, I...
Many of the people who I’ve been writing about in this A-Z of Marketing Experts don’t consider themselves to be marketing experts. Some of them will probably tell you that they don’t really understand marketing. Most...
A large number of the people who I meet at networking meetings tell me that marketing is complicated and time consuming, because there is just so much to do. They talk about all the effort that...
In this blog I am delighted to be able to award the badge of Marketing Expert to all the nurseries that attended a big gardening show at the NEC in Birmingham in June. I decided to...
I first met the expert for this letter of the A-Z series while skiing in Austria in 2014. If you’ve read a few of my blogs, you’ll know by now that you really can network while...
Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...
Every year in December, people start talking about Christmas and what it’s really about. For...
Over the last four months I’ve dedicated a monthly blog post to each of my...
