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Turn your service into a product to make it easier to sell

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When you provide a service, it can be difficult to explain to a potential client what it is that you do and what they will get for the fee. It?s much...

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5 tips towards writing a blog post

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of my 'design and build a blog package' clients showed me a draft post to go into her new blog I have been designing for her, and asked for my...

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Is perfection that important?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Perfection ? it isn?t always possible and it certainly isn?t necessary. Believe it or not, if you constantly strive for perfection you will never get anywhere, and you will waste so...

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CSR: Dianne becomes streetwise

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I work for Appletree as an Administration and Customer Services Assistant.  A few months ago Chantal Cornelius my employer set me a Corporate and Social Responsiblity challenge to spend a week...

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A new way to segment your clients

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...

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5 tips for webpage success

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...

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Use networking to catch up with your clients

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] At a recent workshop I ran on how to get more from your networking, we talked about having an objective for each meeting you go to. This objective could be to...

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Are your customers using the same social media as you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it was to get into social...

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Why it’s worth dumping your mailing list

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Every now and then it's worth dumping your mailing list and starting again. Really?! Recently someone I know lost her newsletter mailing list. On it were about 300 contacts to whom...

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Bring your business to your customers, not the other way round

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...

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Latest Blog

Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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Bigger, Better, Brand New Bubbles!

In my travels around the world, I get to speak to many different audiences, work...

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Are You Growing Your Marketing Message?

Why is it so easy to get marketing wrong? To spend money and not get...

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