[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] At a recent workshop I ran on how to get more from your networking, we talked about having an objective for each meeting you go to. This objective could be to...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it was to get into social...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Every now and then it's worth dumping your mailing list and starting again. Really?! Recently someone I know lost her newsletter mailing list. On it were about 300 contacts to whom...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I work as an Administrator and Customer Services Assistant for Appletree based in Compton. When my boss Chantal gave me the opportunity to go out and help Garry Poulson, Director of...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Last Friday morning I took myself out of the office and away from its distractions, so I could spend some time working on my book. Unless I set aside specific time...
[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Referrals can come in all shapes and sizes and from all directions. They don't just come from your clients - have you thought about where else they can come from? Here are some...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
