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Do you need to blow your own trumpet?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...

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CSR – My different approach

[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] The following week, I was back pounding the streets of Newbury town centre again. My task was to recruit local shops and banking halls to host a local charity event for...

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Invisible elements of marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times...

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Don’t get a dog and then bark yourself

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption]   This concept arose from a question I saw in a LinkedIn Group about small businesses wearing too many hats. It also may have been sparked off by Chantal's last post...

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Learning from your mistakes

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When we sent out a press release to local journalists, telling them that I'm writing a book about how to survive ten years in business, one of them asked me to...

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3 more tips from my book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Having just sent out a press release about the fact that I?m writing a book, to celebrate ten successful years in business, we had a request from a local journalist for...

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What use has social media for small businesses?

  Alice has just got back from giving a talk about social networking to a group of home businesses. She concentrated on the main four: Blogging, LinkedIn, Twitter and Facebook and here's a summary of what she talked...

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Use a SWOT analysis to look for new opportunities for your business

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every month the team at Appletree gets together to talk about how we?re doing and where we?re going. It?s a great opportunity to share ideas and discuss any issues that have...

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5 top tips for writing adverts

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...

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When did you last ask your clients what they think of you?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions like ?What value did you...

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Latest Blog

Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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