[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Each one of these social networking sites has its own merits when it comes to business use. They are all individual, have a totally different target audience, and have their own...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] How do men do it? Having been to quite a few networking meetings, I've seen that men are really good at going into a room full of people and starting up...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've been tweeting about the difference between marketing and sales, and that they're not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the aspects of a blog is that it is interactive. This means readers are able to contribute to your blog if they have something to say. Blogging programmes automatically...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs thrive on links. In fact, blogs are full of links, contained mostly in the content of the sidebars, both internal (navigation around the blog) and external (destination exits or entry...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] An internet spider is a robot that crawls around the world wide web. They are also sometimes called crawlers. They use an algorithmic programme that follows links throughout the net searching...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Now that Dianne has completed her CSR (Corporate Social Responsibility) project, helping to organise a really successful volunteer day in Newbury in June, we thought it was time to start thinking about...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
