[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is the final section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). The chapter is about how the...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Quite a lot of what I do is technical. There was once a time when I didn't understand what I do, so I had to learn, usually the long and hard...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?m making good progress with my book, with the working title One in Ten ? How to Survive Ten Years in Business. Click here to read part one of this chapter...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my past post about customer loyalty, I mentioned that "Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is another section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). Click here to read part one of...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Philip Kotler?s definition is: ?Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.? Of course...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?ve just finished writing the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). I?ll soon be sending it to some publishers...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
