[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you?re prolific in using Twitter you?ll notice that some tweets include a hash key (#) before certain words. This makes these words become hash tags, or specialised keywords that can...
[caption id="attachment_337" align="alignleft" width="85" caption="Dianne"][/caption] I have worked for Appletree for nearly 4 years as Customer Service Administrator. I was thrilled to be presented with an award plus lots of lovely goodies from Recognition Express. I...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is the final section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). The chapter is about how the...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Quite a lot of what I do is technical. There was once a time when I didn't understand what I do, so I had to learn, usually the long and hard...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I?m making good progress with my book, with the working title One in Ten ? How to Survive Ten Years in Business. Click here to read part one of this chapter...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my past post about customer loyalty, I mentioned that "Loyalty requires working on these satisfied customers, giving them excellent, high quality service, forming a relationship with them to find out...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Here is another section from the sample chapter of my book (working title One in Ten ? How to Survive Ten Years in Business). Click here to read part one of...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Philip Kotler?s definition is: ?Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.? Of course...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
