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LinkedIn Groups for interaction, publicity and knowledge

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A great feature of LinkedIn is the groups. There are literally thousands to choose from, in a similar myriad of subjects, levels and sociability. Locate them through the ?Groups? link at...

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SWOT?s the point?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Back in June 2010 I wrote a blog post about the SWOT Analysis we had recently carried out on our business. Strengths, Weaknesses, Opportunities and Threats ? click here to read...

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CSR update for Appletree

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] During the spring of 2010 we started looking at doing more CSR ? Corporate Social Responsibility. We produced a report (click here to read it ? it?s on our website). In...

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What should you be concentrating on in 2011?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] At this time of year predictions for the business future will be winging around the ether, internet, cyberspace or whatever you want to call it, and they are as varied as...

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Radio part two ? 7 ways to give a great interview

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] In part one of this blog post I shared my tips on how to get onto the radio to get some free promotion. Click here to read part one if you...

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Using radio to promote your business ? part one

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] I recently was invited to give a radio interview, so I thought I?d share with you my tips for getting on air and how you can use the radio to promote...

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Who cares about customers?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] As I walked into the shop, the assistant didn?t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a...

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The sales matrix ? a simple way sell more

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you know exactly what you sell to all your clients? Do you know what you don?t sell to some of your clients? Do you know where the gaps and the...

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Do some Christmas giving via LinkedIn

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] 'Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially within social media, and really...

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How not to do Christmas cards

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] And the prize for the worst Christmas card this year goes to ... My milkman! Why? Here are my reasons: No name on the envelope ? doesn?t my milkman know my...

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