This is the title of a book I’ve just read, by Chris Merrington, the cover of which says that it’s a ‘practical negotiation guide to more profitable client relationships …’. He’s written it mainly for marketing...
Do you know why your clients buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you?Read More
“Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. Read More
What’s the third Massive Marketing Mistake that coaches make, which leaves them struggling to build the business they want? The first is not knowing where you are; the second is not knowing where you want to...
This is the second blog in a series looking at the biggest marketing mistakes that coaches make when trying to run their own business. The first mistake is not knowing how your business is different to...
Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few years really tough and are wondering when it will get easier. Why...
Two talks, both about children in developing countries who don’t have what children in more developed countries have. Both about children relying on charities and support from people outside their own countries. I've always been more...
As I write this blog, in the UK we are in the midst of lock down. No one is going out – all networking has moved online, along with all meetings. Many businesses across the country...
Consistency is key – in everything you do. If you want to get better at any skill or sport, you need to practice and keep practicing. Just turning up to the golf club once in a...
Earlier this week I received an email newsletter from a fellow marketing professional that talked about why you shouldn’t do any marketing when times are tough. The first few lines talked about how our inboxes are...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
