Be a pest ? Everest
A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...
What does making paper hats have to do with marketing?
At a networking meeting recently we were all paired up and asked to sit with our backs to each other. One of us was given a piece of paper on which were diagrammatic instructions and the...
Great marketing won?t get you anywhere … Part 2
A while ago I started writing about a clever sales process that I?ve been taught and wanted to share with you. Click here to read the first part and then read on to find out how...
Have you tried the art of Zen Marketing?
Some people rush around doing masses of marketing ? lots of networking, writing articles and blog posts, speaking in public ? and hope that the phone rings. They go to loads of meetings and send out...
Great marketing won?t get you anywhere ……unless you know how to sell and close the deal!
You can spend a lot of time, effort and money generating enquiries, getting your phone to ring and having meetings with prospective clients. But if you don?t have a great way of asking for the sale...
How not to run an event
So you?re planning to run an event. A workshop or perhaps a seminar, where you can share your expertise with an audience. Or maybe you?re aiming high with a conference? Here are some tips for you...
Why Christmas is Just a Marketing Tactic
Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say "Bah humbug" to all the festive glitz and expense?...
3 pillars of progress
Have you heard of the 3 pillars of progress? They are related mainly to business success, but I think they are also relevant to your marketing, so I thought I would share them with you. They...
How much does marketing cost?
Marketing costs as much as you can afford, or as little as you can afford! The most important thing is to work how much you have, or can afford to spend. Here are three ways of...
Why you have to write that book!
Last week I launched my brand new (and first) book! It was so exciting to have dozens of copies on display at the workshop I was running, with people picking them up and looking at them....
