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Are You Brave Enough to Tell People Why You’re Different?

Last month I wrote about the importance of becoming a Marketing Expert, if you want your business to really succeed. The first step is to get clear on where your business is now – what makes...

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Show Me the Silver Bullet

“Just give me the quick win.” “Tell me how to get my first client.” “What’s the one marketing tool I should use to promote my business?” All comments and questions that I hear all far often....

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Why You Must Become a Marketing Expert This Year

I’ve been working with coaches, consultants and trainers for more than 20 years and in that time, the really successful clients, the ones who have earned most and had a queue of great clients wanting to...

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Pick a Fight with Your Competitors!

  This month’s Business Book Club book is Rework by Jason Fried & David Heinemeier Hansson and the section that really stood out for me is about competitors. I thought I would share a few of...

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Can You Use Words to Change Minds?

  In my continuous quest for learning I’ve read some very interesting books this year. One of them is “Words That Change Minds” by Shelle Rose Charvet. I heard Shelle speak at a conference in October...

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The Content Triangle

  Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...

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What’s the True Secret to a Successful Business?

At the start of this year I joined an online business book club. As well as encouraging me to read a mix of books that I might not usually reach for, and plenty I’d never heard...

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Cold Calling Doesn’t Work!

“I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or anyone else, that’s great! And...

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Who Are Your Ideal Clients and What Makes Them Tick?

There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever work you can find; or you can decide exactly who you want to...

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Why Ad Hoc Marketing Does Not Work

Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...

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Latest Blog

Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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Is AI Listening to what Your Prospects are Saying?

Human relationships, based on emotions, are the key to the conversations you have with potential...

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Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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