At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
My thanks go to Tim Bond from Network Sunday for the tips he shared at a workshop I attended in April. He started by asking all of us the following questions: Do you have a LinkedIn...
I?ve written a blog of 10 questions that you can ask a Marketing company, before you invest in their services. Click here to read it. As I was writing the questions, I realised that this is...
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...
If you?re thinking about taking on a marketing company, here are 10 questions you can ask them, to help you decide who to work with and how much to spend. Who do you specialise in working...
?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
What is a ?Blog?? Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...
Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
Human relationships, based on emotions, are the key to the conversations you have with potential...
How often have you found yourself working with a client who isn’t totally perfect for...
