How Do You Know if Your Marketing is Working?
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
Networking ? the Final Piece of the Marketing Puzzle
When people ask me how many different marketing tools they should be using, my answer is usually ?Somewhere between 5 and 10.? Why? Because it can take a number of ?hits? before someone is ready to...
Good Websites really are Written for Customers, not Search Engines
Good website copy writing has never been about keyword stuffing. During April, Google announced its latest updates: Penguin and Panda. These updates are designed to allow Google to more easily identify those sites which have been...
Don?t let Google Updates affect your Rankings
During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
Is face-to-face networking right for your business?
This might sound like a strange question, but it is a question that everyone who is thinking about going networking should answer. Networking is a really powerful marketing tool for many people and many businesses, but...
Mind mapping your website
How do you work out the best structure for your website? Whether you?re starting from scratch, or planning a review of your site, what?s the best way to work out which pages to use and where to...
How to Write an Effective Sales Letter
It seems the art of letter writing is disappearing fast. It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...
?You all know what I do, so I don?t really have much to say.?
This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...
Are you riding the feast and famine rollercoaster?
Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...
Marketing Your Blog Part 3
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
