Plan Your Networking for Better Results
If you?ve been following our series of blogs on networking (click here to read the previous instalment on different types of networking events to attend), you?ll be ready to think about what you need to do...
DISCover How to Talk to Your Clients
Have you ever come away from a meeting with a prospect, not quite knowing why you didn?t get the sale, even though you were sure they wanted to buy from you? How often do you have...
Identifying Keywords for your Content
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
Can You Make an Impact in 40 Seconds?
When you deliver your short, 40-60 second pitch at networking events, do people come up to you wanting to know more, or do they just yawn and turn the conversation onto themselves? If you?d like to...
What?s Your Mojo? Why do You do What You do?
When someone asks about your business, do you tell them what you do and how you do it? Does that create the right picture, leaving people wanting to know and wanting to work with you? If...
Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
What?s the Best Type of Networking for You?
There are many different types of face-to-face networking meetings that you can go. If you?re looking to improve the effect of your networking, you can look at the types of meetings you go to. Good marketing...
Lots to Like with LinkedIn
I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...
Social Media Integration – that?s what you need!
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
Video Your Presentations to Improve Your Performance
In November 2011 I ran a full day workshop all about Marketing Planning. During the day I was filmed and we?ve been editing the different sections, so that we can share the content from the workshop...
