Animate your Content
Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...
Networking Starts When You Walk Through the Door
So your networking preparation is done, you?ve worked out why you?re going to this meeting, who you want to speak to and what you?re going to say. You?re armed with your business cards and you even...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
SEO Keyword Research Tools – Which ones to use for your keyword strategy.
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
Plan Your Networking for Better Results
If you?ve been following our series of blogs on networking (click here to read the previous instalment on different types of networking events to attend), you?ll be ready to think about what you need to do...
DISCover How to Talk to Your Clients
Have you ever come away from a meeting with a prospect, not quite knowing why you didn?t get the sale, even though you were sure they wanted to buy from you? How often do you have...
Identifying Keywords for your Content
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
Can You Make an Impact in 40 Seconds?
When you deliver your short, 40-60 second pitch at networking events, do people come up to you wanting to know more, or do they just yawn and turn the conversation onto themselves? If you?d like to...
What?s Your Mojo? Why do You do What You do?
When someone asks about your business, do you tell them what you do and how you do it? Does that create the right picture, leaving people wanting to know and wanting to work with you? If...
Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
