When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...
Those immortal words spoken by Hannibal Smith are still relevant today. For marketing to succeed, it's vital that you start any activity with a plan. The planning process is crucial for any business, and marketing should...
For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
In our previous blog we wrote about how easy it is to develop a website using a platform such as WordPress. What was known predominantly for blogging, it can also be used to make great websites. ...
"I didn't realise that I don't have to work with clients who don't appreciate me!" This is what one of the delegates said at a workshop we ran earlier this year, when we were helping people...
The art of integrating your marketing is easy if you keep it simple. Our previous blog illustrated how your marketing activity should be linked by a common message - and integrated - to be most effective....
Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
