With the ever increasing social media sites available, it's easy to conclude you haven't got time for them all, or they're losing their effectiveness. So how do you decide where to focus your time? It's also...
When I'm working on creating Marketing Plans with clients (and November has been a busy one, with plans created for four new clients) we always look at how much money should be spent on marketing. "How...
Facebook pages, gaining Twitter followers, having hangouts on Google+, videos on YouTube. With the growing list of social media websites it's hard to keep up to date and know which ones are important and gain value...
When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...
Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...
Those immortal words spoken by Hannibal Smith are still relevant today. For marketing to succeed, it's vital that you start any activity with a plan. The planning process is crucial for any business, and marketing should...
For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...
6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....
In our previous blog we wrote about how easy it is to develop a website using a platform such as WordPress. What was known predominantly for blogging, it can also be used to make great websites. ...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
Human relationships, based on emotions, are the key to the conversations you have with potential...
