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Don’t Waste Money on Marketing

When I'm working on creating Marketing Plans with clients (and November has been a busy one, with plans created for four new clients) we always look at how much money should be spent on marketing. "How...

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Do you need to be on LinkedIn?

Facebook pages, gaining  Twitter followers, having hangouts on Google+, videos on YouTube. With the growing list of social media websites it's hard to keep up to date and know which ones are important and gain value...

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Google+

In our previous blog Yan described his excitement about a trip to the Google offices in London.  He was motivated enough afterwards to create a Google+ account, and start using it for personal and business reasons. ...

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How Do You Get Your Business off the Feast and Famine Roller Coaster

When I started my business back in 2000, I never knew where the next bit of work was coming from and when the next pay cheque would arrive. It was very different from the 9-5 job...

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Google+ – Does your business use it?

Last week I was invited to an event at the Google offices in London -to say the least, I was beyond excited. The morning event had guest speakers from various businesses, one of them was a...

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I Love it When a Plan Comes Together!

Those immortal words spoken by Hannibal Smith are still relevant today.  For marketing to succeed, it's vital that you start any activity with a plan.  The planning process is crucial for any business, and marketing should...

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Because Ad Hoc Marketing Does Not Work

For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...

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6 Months Down The Line

6 months down the line I am now in the sixth month of my apprenticeship! It's hard to believe that I've been working for Appletree for half a year; everything is becoming second nature to me....

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Make Your WordPress Website Perform

In our previous blog we wrote about how easy it is to develop a website using a platform such as WordPress.  What was known predominantly for blogging, it can also be used to make great websites. ...

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Websites

When your website needs an update, do you do it yourself or do you have a website specialist doing it? A lot of businesses have to consult the website designer they used to create their website...

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Latest Blog

Do You Know How Your Clients Feel About Working with You?

If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...

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Is AI Listening to what Your Prospects are Saying?

Human relationships, based on emotions, are the key to the conversations you have with potential...

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Do You Listen to the Language of Your Prospects?

How often have you found yourself working with a client who isn’t totally perfect for...

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