While here are five strategies for you to consider, most businesses only need to use one of them, to build a great reputation that allows them to get and keep ideal clients. If you deliver more than...
While there are five different strategies for you to consider, most businesses only need to use one of them in order to build a great reputation that allows them to get and keep ideal clients. If...
When you’ve been referred by someone you know to someone you don’t know, your reputation is what goes in front of you. “I’ve been working with her for many years and she’s really great at…”Read More
“How’s business?” It’s a question I love to ask at networking events. Yet too often, the answer I receive is “Great thanks,” or “Not too bad.” Really? Is your business growing nicely, or are you struggling...
These days, if you’re a coach, a consultant or a trainer, everyone will tell you that you should write a book. There’s no doubt that a book can be a great way to help you promote...
On Friday night my partner and I ate at a restaurant we’d not been to before. We had arranged to collect a friend after her ‘leaving work’ party in the pub and drive her home. Not...
It’s not rocket science. It’s not about trial and error and it is certainly not about throwing as much effort as you can into social media, in the hope that something sticks. Don’t even think about...
Do you think you know exactly how your clients think, or how your prospects will respond to your marketing? If so, you must have a crystal ball! Very often, clients don’t think, act or respond as...
On the first day of Christmas, my Marketing Consultant gave to me – A Partridge in an Appletree. This means that you need to stand out from the crowd by doing something different. Don’t do the...
There are six basic human needs that drive our actions – six emotional needs. These emotional needs form the basis of six Emotional Reputation Strategies that can be used very effectively by coaches, consultants and trainers,...
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in...
Human relationships, based on emotions, are the key to the conversations you have with potential...
How often have you found yourself working with a client who isn’t totally perfect for...
