In the A - Z of Marketing G is for... You Guessed it - Google! Google is an American based corporation who specialize in internet based services, from search engines to cloud computing. Founded by...
Don't Bother with New Clients Many people I meet spend a lot of time chasing new clients in an attempt to grow their businesses. In my opinion, you don't need to waste time looking for new...
How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...
In the A-Z of marketing F is for ... the Four Ps of Marketing When you start developing a new offer or product for your business there are many things you need to think about. Who...
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
Why is Skiing Like Business? I've just had a brilliant week away, skiing in Austria with a group called NetSki. It was a business networking trip, combined with skiing, which got me thinking about the similarities...
In the A - Z of Marketing D is for ... Direct Mail In a world dominated by the internet and social media, most businesses seem to forget the power of direct mail. Direct mail is a...
Three Ways to Make Your Business Different In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...
In the A - Z of Marketing C is for ...Customer Segmentation Are you struggling to figure out how to market your newest product or service? Do you need help working out what type of customer...
How to Get Started on Writing a Book Having recently published my second book, I've been speaking about it a lot at the networking events I attend. Many of the people I meet tell me...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
Back in 2015 I started looking into more effective ways for businesses to stand out...
